The cannabis industry just got a major shake-up. High Times, the iconic counterculture magazine, has been acquired by Josh Kesselman, founder and CEO of RAW Rolling Papers. Known for his influence in cannabis accessory design and brand authenticity, Kesselman brings new energy, focus, and vision to the publication as it prepares for a massive relaunch.
The acquisition was confirmed by multiple sources including The Wall Street Journal, The New York Times, and Business Wire, marking a major turning point in the history of High Times as it reclaims its legacy and positions itself for the future.
The Cultural Weight of High Times
Founded in 1974, High Times has long been considered the beating heart of cannabis journalism and culture. For decades, the publication continuously spotlighted the intersection of cannabis, politics, music, and rebellion, earning a loyal global readership.
From underground growers and legalization pioneers to celebrity smokers and industry innovators, High Times gave voice to a movement long before cannabis was legal.
Notable contributions of High Times include:
- Popularizing cannabis strain reviews
- Founding the international Cannabis Cup
- Chronicling the political fight for legalization
- Serving as a cultural touchstone for generations of smokers
However, the publication faced significant challenges in recent years, from financial instability to waning relevance in the age of digital-first media.
Who is Josh Kesselman?
Josh Kesselman is best known as the founder of RAW Rolling Papers, one of the most recognized and respected names in the cannabis accessory world. His passion for natural products, authentic branding, and cannabis advocacy has earned him a devoted following.
Kesselman is no stranger to cannabis culture. Under his leadership, RAW has grown from a niche rolling paper company into a global brand with a cult-like following. Kesselman’s mission to keep RAW “as real as possible” aligns perfectly with the soul of High Times.
In his own words:
“High Times was always more than a magazine. It was a movement. A mission. A voice. We’re here to bring that voice back louder and clearer than ever.”
What’s Next for High Times Under Kesselman?
Furthermore the relaunch of High Times will be multi-faceted and laser-focused on reconnecting with its roots while evolving for today’s consumer. Here’s what to expect:
1. A Return to Print and Prestige
High Times will once again be a print-first publication, offering high-quality journalism, iconic imagery, and thoughtful design—something the digital era had begun to dilute.
2. RAW-Inspired Integrity
With Kesselman at the helm, expect a return to authentic cannabis coverage: real growers, real activists, and real stories—not influencer fluff or corporate press releases.
3. Community Over Commerce
While many media brands have leaned into monetization through ads and merch, High Times is expected to prioritize community-driven storytelling, educational content, and advocacy.
4. Elevated Digital Experience
Plans are already in motion for an upgraded digital platform that will house exclusive interviews, grow tips, documentaries, and original series, blending RAW’s visual style with High Times’ deep cultural roots.
Why This Matters to Cannabis Consumers
Kesselman’s acquisition is a breath of fresh air for cannabis media. In an industry increasingly dominated by corporatization, High Times under RAW’s founder promises a return to grassroots values and storytelling that matters.
For cannabis lovers, this means:
- Real stories from real voices
- A renewed focus on the plant and the people behind it
- An editorial standard grounded in truth, advocacy, and culture
Additionally at TREED, we’re excited to see one of the industry’s most respected entrepreneurs take charge of a brand that helped define the culture we love.
A New Era of High Times
With Josh Kesselman steering the ship, High Times is poised for a powerful comeback. This isn’t just a business transaction it’s a cultural moment. One where the past, present, and future of cannabis media collide to spark a new beginning.
Expect less noise, more nuance. Less hype, more heritage.
From all of us at TREED, we salute this bold new chapter. Let’s keep the culture alive.
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